Written by BLK Oceans staff

Scent has a remarkable way of tapping into our emotions and influencing our mood and behavior. It’s one of our most powerful senses, capable of quickly triggering memories and feelings on a deep psychological level.

When it comes to finding a signature scent, nothing compares to supporting Black-owned brands that bring rich culture and creativity into each bottle. These fragrances not only smell incredible but also tell a story—whether it's through unique ingredients, thoughtful craftsmanship, or a deeper connection to heritage.

Whether you’re looking for a fragrance that exudes confidence, calmness, or a bit of both, we’ve rounded up some must-have, Black-owned picks for your collection.

MAIR

MAIR crafts “fragrances to articulate emotions where words fall short.” We’re here for it. With two scents currently for sale on their website, Remember When is a French designed perfume for women who love scents that complement and don’t overpower and Peony Silk allows you to experience the “flows of delicate florals embracing themselves around smooth warm woods”.

KIMBERLY New York

You can’t go wrong with any fragrance on this list, but what makes KIMBERLY New York stand out from the rest? Their eau de parfum contains a proprietary blend of 20% fragrance oil and natural solvents.  KNY scents wear beautifully on bare skin and in your hair. The collection offers quite a few options, so the “Discovery Set” is a great place to start.

Chris Collins

Chris Collins, a former Ralph Lauren model, is the mastermind behind his eponymous fragrance line. Lost in Paradise effortlessly transports the wearer to a tropical oasis of unparalleled luxury. Like the gentle mist of the Caribbean Sea, this fragrance envelopes you in the refreshing embrace of coconut water and marine notes, recreating the blissful essence of paradise.

OURSIDE

OURSIDE is here for the non-conformers, free thinkers and eternal dreamers. It is best known for combining unique experiences with familiar ingredients to create unconventional fragrances. And according to their website, “each blend is an exact and delicate balance of a multi-layered story unfolding in perfect harmony.” With scents including Moon Dust, Dusk, and Nostalgia, the dreamers can’t go wrong.

BROWN GIRL Jane

BROWN GIRL Jane is a fine fragrance brand that redefines the art of scent. Founded by sisters Malaika and Nia Jones, they craft fragrances that are anything but ordinary. Start by searching for you next signature fragrance by choosing your scent type on their website. With options like woody, floral, fruity, and warm, you are bound to find the perfect pick for you.

MOODEAUX

Moodeaux is all about "wearable mood boosters," blending luxury with wellness through clean, skin-loving fragrances. Founded by Brianna Arps, Moodeaux takes a unique approach by focusing on how scent can elevate both your mood and self-care routine. Their cruelty-free and non-toxic fragrances are designed to feel as good on your skin as they smell, making each spritz a sensory experience that empowers you to feel confident and bold throughout the day.

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