Iconic Alchemy
Founder talks revolutionizing the beauty & skincare industry for Black women
Written by BLK Oceans staff
Photo: Iconic Alchemy
Finding clean beauty products that tailor to Black skin can be a challenge. Sondra Lewis, founder of Iconic Alchemy, decided to tackle this issue head on when she embarked on a mission fueled by inclusivity and a desire to promote self-care to create a product that met the diverse needs of older Black women.
“Our journey began with a passionate commitment to revolutionize the beauty and skincare industry for sophisticated older Black women who prioritize quality skincare and wellness.”
We sat down with Sondra to learn more about her growing brand that is rooted in empowerment, self-love, and celebrating the unique beauty that accompanies aging.
Tell us about your inspiration for creating Iconic Alchemy?
At Iconic Alchemy, our journey began with a passionate commitment to revolutionize the beauty and skincare industry for sophisticated older Black women who prioritize quality skincare and wellness. Our dedication to clean beauty emphasizes formulations free from harmful chemicals, embracing natural and nourishing ingredients that enhance beauty and contribute to overall wellness.
The success of Iconic Alchemy lies in our unwavering focus on meeting the diverse needs of older Black women, carving a niche in an industry traditionally lacking inclusivity. The name Iconic Alchemy reflects our essence, combining "Iconic" for those cult beauty items that just work and that you've come to depend on. "Alchemy" to signify the effective fusion of ingredients in our beloved products that stand the test of time.
What makes Paloma different?
Paloma Glow Nourishing Serum stands out with its unscented dry oil formulation, offering a luxurious experience without the typical greasiness associated with many face oils. This exceptional formula is designed for rapid absorption, leaving the skin with a velvety finish. Beyond its texture, Paloma Glow Nourishing Serum is crafted to deliver comprehensive skincare benefits, harnessing the brightening properties of rosehip oil and the hydrating capabilities that effectively plump dehydrated skin. The inclusion of argan oil, sea buckthorn oil, and rosehip oil further contributes to the serum's excellence, offering a synergistic blend that not only nourishes but also protects and improves the skin's barrier function.
Photo: Iconic Alchemy
How does your product address the specific needs of Black skin?
Many beauty products targeting Black women often contain harmful chemicals, prompting the creation of Paloma Glow Nourishing Serum as a clean and luxurious alternative. The serum stands out by prioritizing both safety and indulgence, providing a clean beauty product that aligns with the discerning preferences of Black consumers. Recognizing that uneven skin tone is a prevalent issue for many Black women, Paloma Glow Nourishing Serum addresses this concern by offering a solution that not only clarifies but also brightens the skin.
What’s in store for the future of Iconic Alchemy?
In the upcoming months, Iconic Alchemy is poised for an exciting journey, with a primary focus on making our beloved Paloma Glow Nourishing Serum a staple on the bathroom counters of every woman seeking luxurious and effective skincare. As the founder, my vision for expansion is deeply rooted in meeting the genuine wants and needs of our customers rather than simply introducing products for the sake of it. Iconic Alchemy's growth will be organic, ensuring that each addition to the product line resonates with the discerning preferences of the Iconic Alchemy woman.
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