fashionable and affordable

Meet April Spicer, CEO of Savoire Watches, a newly launched line of high-quality watches sold at reasonable prices. Spicer says their selection of unique designs with impeccable details rivals those of Rolex and Hublot, minus the hefty price tag. 

The brand was launched as a solution to the repetitive design of watches Spicer saw on the market. She wanted to bring something fresh, beautiful, and accessible to the table. 

“Instead of offering a huge unoriginal collection, we carefully curate a few unique pieces perfectly suited for those who enjoy fashionable watches,” reads a statement on their website. “Each watch is carefully designed with our customers in mind for both style and functionality.”

The current collection features five designs including their most popular watch, Madison Champagne Gray, designed with the aspirational woman in mind. The watch normally retails for $150, but is currently on sale for $135. Another popular design is the Sasha watch in White Pearl, which is described on the website as “playfully elegant.” The watch features a stainless steel yellow gold mesh strap and dreamy white dial to dress up or down any outfit.

Up next for the watch brand? Although Savoire Watches just launched this summer, they are already thinking about expansion. Spicer is thrilled to be working on a men's collection, which she hopes to launch in the coming months. 

GET TO KNOW THE FOUNDER:

Favorite song for inspiration: Moment 4 Life by Nicki Minaj

Favorite Black-owned brand (besides your own): Todd Capital

Favorite superhero: Spiderman

One place on your travel bucket list: Bali 

Sunrise or sunset? Sunset

One thing you still have from your childhood: baby clothes

Last book you read: PowerNomics

Follow Savoire Watches on Instagram for more.