Written by BLK Oceans staff

Becoming a new parent is full of choices, but finding the best products doesn’t have to be difficult. From skincare to baby gear, these Black-owned brands offer high-quality, thoughtful, and essential items that will make your parenting journey smoother while allowing you to support Black entrepreneurship.

Supporting Black-owned businesses not only provides quality items for your family but also empowers the community.

Here are five Black-owned brands that offer must-have products for every new parent.

Proudly: Baby Skincare

Launched in 2022 by Gabrielle Union and Dwyane Wade, Proudly brings clean, effective baby care products designed to nourish all shades of melanated skin. Their mission? To uplift, inspire, and empower communities of color while giving back to underserved areas. From wipes to baby lotion, diaper cream, and all-over balm, Proudly has everything you need to care for your little one’s skin with love and intention.

Happy Mango: Eco-Friendly Baby Gear

For parents looking for eco-friendly and non-toxic baby items, Happy Mango is your go-to. This Black-owned retailer offers a variety of products, from strollers to organic clothing, that are safe for your baby and the environment. One standout product is their line of bamboo swaddle blankets—soft, breathable, and perfect for keeping your newborn comfortable.

Little Muffincakes: Bibs

Little Muffincakes is a Black-owned baby boutique offering adorable, high-quality bibs, onesies, and other baby apparel. Their bibs, in particular, stand out for their stylish yet functional designs, perfect for keeping your baby clean during feedings. Made from 100% cotton, they’re soft on delicate skin while adding a touch of fun to your baby’s wardrobe.

Brave + Kind Bookshop: Book Subscription

This Decatur, Georgia-based bookshop serves up a one-of-a-kind selection of diverse, timeless, and beautifully crafted stories for young readers. They offer monthly subscriptions tailored to your child’s age, making it easy to find the perfect books for every stage. From babyhood to the teen years, this book club's got your little one covered for the long haul.

Yinibini Baby: Onsies

Yinibini Baby's clothing and accessories are all handmade, making them a top pick for parents who love locally crafted, intentional designs. Each piece tells a story with playful illustrations and is made from organic, domestically sourced cotton. Their site is also packed with adorable gift ideas—from diverse books to charming room decor and cute toys that little ones will love.

For Mama: Fourth Phase

Co-founders Nana Eyeson-Akiwowo and Marcia A. Cole launched Fourth Phase after realizing the emotional and physical recovery of new moms was being overlooked. Created by moms, for moms, Fourth Phase specializes in afterbirth care gift boxes designed for the fourth trimester. Each box is packed with non-toxic, sustainably sourced products to support new moms on their journey to recovery—inside and out.

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