Live the Lure Life
the founders of Lure CBD talk soul nourishing wellness
Written By Eliza Colón
Photo: Lure
Meet Lure: high-quality CBD made with organic ingredients to promote pleasure, relaxation, and emotional wellness. The female founded, majority Black-owned company has set out to fill a void and create soul-nourishing products that make you feel seen. As most of us navigate busy, chaotic lives, Lure reminds us that pleasure and joy are the keys to looking and feeling more beautiful every day.
Black-owned, luxurious CBD offerings from three women seeking calmer, focused, and more nourished souls.
BLK Oceans had the chance to chat with the ladies of Lure to discuss life, friendship, and all things CBD.
On the emergence of Lure and the mission guiding its success:
“Female founded, majority black-owned, and with over 35 years of friendship between us, our shared source of inspiration came from our personal experiences with the benefits of CBD.
A difficult chaotic childhood, anxiety from years of infertility, and night after night of disrupted sleep led us each to the healing properties of CBD initially. Like many Gen X women, we have many roles including being mothers, wives, daughters, caregivers, and professionals. We wanted to create effortless, hard working, multitasking essentials, a stark contrast to the product overload seen in women’s vanities today.
For us, Lure marks the end of more stuff- and a move to get back to basics and reach the best versions of ourselves every day.”
Photo: Lure
On what makes Lure unlike other CBD brands on the market:
“Our CBD offerings are made from the highest quality formulas and organic and domestic ingredients.
Every robust product is third-party tested and developed with your health, pleasure, relaxation, and emotional wellness in mind.
Our Lure line consists of just a few, luxurious essentials that should be part of your everyday wellness and clean beauty routines.”
Customers are raving about:
“The Premium CBD Oil, our flagship product, is the most flexible and handy for all needs. However, the Intimacy Oil is quickly becoming our hero product. It’s the one that people don’t talk about but definitely slide into our DMs with amazing and personal feedback!”
Photo: Lure
On the future of Lure:
“We are excited to expand our roster of products and will be launching a few new products focused on the body, bath, and daily and nighttime gummies for a whole-body balance and sleep. Expect to see some elevated packaging and new brand design elements which put sustainability and functionality as key considerations.”
To start living the Lure Life and keep up with the latest happenings, check out their Instagram @thelurelife
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