CultureFit Clothing
feel safe, seen, and empowered
Photo: CultureFit Clothing
CultureFit Clothing was founded in 2017 by a group of entrepreneur friends who are of West African and Black descent. Bonded by their African culture and similar interests in traveling and practicing wellness, they set out to create a brand that would reflect a range of body types while celebrating cultural individuality.
“We decided to create an activewear line where body positivity could meet our beautiful nuances and complexities,” says the CultureFit team to BLK OCEANS. “We built CultureFit to provide amazing activewear that represents all our loves: our culture, ourselves, and the world.”
Photo: CultureFit Clothing
Drawing from the origin of their connection as friends and entrepreneurs, they started with traditional West African prints. They then reimagined these prints into bright, feminine colors that felt truer to their personal style and modern taste.
“We want our brand to be more than a moment. The #culturefitway is a movement that we hope can transcend and impact people everywhere in a positive way,” the team reflects. “We are an inclusive brand that wants to encourage women everywhere to feel safe, seen, and empowered.”
Photo: CultureFit Clothing
Today, their range of styles include high-performance athletic wear for the culturally conscious woman. From yoga mats to leggings and sports bras, each piece offers vivid, standout prints without slacking on performance support. The Zigzag Capri Leggings in Blue Ankara continue to be the brand’s top seller for its high waisted design, offering optimal comfort, fit, and curve appeal and flattering mesh cutout panels that work well for all body types.
“Our hope is that by continuing with our mission, people will see how the wellness space is where everyone should feel accepted,” says the CultureFit team. “No matter who you are, where you're from, or what size you are, self-care is a universal right.”
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